International SEO is to give the right information to Google, in a way that looks good and quality. Especially in line with the targets, search engine studies that will be designed for certain regions may differ. In this case, the site should be optimized according to the experience habits of the target audience by making use of the expertise in the relevant markets and regions. This also applies to search engines. It should also be expressed technically to the search engines that an international service is provided.
After researching international SEO strategies and researching international competitors and users, in-site arrangements are ranked. At this point, I will first consider what kind of structure should be followed for international SEO. It is necessary to evaluate the pros and cons of all alternatives to find the most suitable structure according to the sector, requirements and constraints, and most importantly, according to language and geographic targets.