People who are open-minded and suffering from an ailment that traditional medicine can’t fix are jumping over to holistic health approaches and alternative medicine practices in staggering numbers. Considering the staggering volume of people who are yearning alternative medicines, services, and treatments to feel better, the potential for generating more revenue to your alternative medicine practice is endless. This is only with the right SEO management strategy, of course.
Since everyone is going online first for health information and alternative medicine information, it’s important to have your holistic health practice front and center to be able to get more patients and grow. Have you ever checked to see where your alternative medicine practice shows up on the internet? And if so, is it enough to get noticed by your potential patients
No matter what kind of alternative medicine practice you specialize in, you want to be at the top of Google search results.
SEO For Alternative Medicine
When you use Internet marketing or digital marketing in general, you’re actually using dozens of specialized strategies designed to get the most value from the web as you can. Those strategies include search engine optimization (SEO), which is the process of improving your website so that it shows up better in search results.
SEO is critical to brand recognition because it passively promotes your business all day, every day. Search engine users perform billions of searches per day, so when you have a strong SEO strategy, you can be sure you’re reaching your potential customers as often as you can.
A well-executed SEO strategy makes your website show up at the top of search results, and the goal is to show up as high as possible for keywords that matter to your business. Those keywords could be “alternative medicine providers in Istanbul ” or “does aromatherapy help headaches,” among other possibilities. Whether you sell alternative medicine products or services, you can always find keywords that matter to your potential customers.
Pay-per-click for alternative medicine
While search engine optimization lends a huge helping hand to stay visible in the market, Building on your search engine rankings by keeping your content up to date is a fantastic long-term strategy, but is just that: a long-term strategy, Might not be the suitable solution for your alternative medicine practice or business at the moment. So a little boost in the process would be necessary until the SEO strategy comes around full circle.
However, SEO it’s not the only way to give your digital marketing efforts and improvement. There’s never been a better time to put targeting ads in front of people who you know are in the market for your service. Pay-per-click advertising systems such as Google AdWords and Facebook ads are optimized to give you the greatest number of acquisitions for the lowest cost. And, they have targeting features so you know that you’re marketing directly to your in-market portions.
But, these systems do have more sophisticated levels of targeting and optimization that you can modify yourself. However, we recommend leaving this to digital marketing experts to monitor this closely and analyze it for you.
Social media for alternative medicine
Social media now plays an increasing role in consumer health education. And we should not ignore the fact that every two out of three consumers now use social media sites such as Facebook, Twitter, YouTube and online forums for health-related matters, including seeking medical information, tracking and sharing symptoms, and broadcasting how they feel about doctors, drugs, treatments, medical devices, and health plans.
It’s hard to ignore this explosive growth, but astonishingly, most integrative medicine centers have not yet jumped on the social media train to engage current and prospective patients (customers). The following offers general guidance to integrative health providers interested in creating a foundational, legally sound, social media (aka social business) strategy.
Social media includes myriad platforms and channels. Such as:
Website & Blogging/Micro-Blogging (Twitter), Social Networks (Facebook, Google+, 100’s of others), Photo Sharing (Flickr, Pinterest, Instagram). Video-Sharing: (YouTube, Vimeo), and Public Comments on Websites