Digital marketing can help any business bring in new customers, and today, it’s an integral part of most marketing strategies
The most effective marketing strategies require you to be where your audience is. And no matter who it is you’re trying to reach, you can be sure that a large portion of them are online.
Today, 73% of the world has a broadband Internet connection at home, 77% own a smartphone, and 69% use social media. This means that most of your potential patients are online – and you should be, too.
If your cardiology practice isn’t yet using digital methods to reach new patients, you’ll want to start as soon as possible. So if you’re unfamiliar with digital marketing, or aren’t sure how it can help your practice, keep reading – we’ll address both of these concerns on this page.
SEO For Cardiologists
Once you have a website in place, you need to make sure that potential patients can find it. The best way to do this is with search engine optimization or SEO.
Today, 93% of Internet users start their Internet sessions with a search engine like Google. So, for example, if a user wants to research cardiology practices in the area, they might type a phrase like “cardiologists Istanbul.”
SEO involves identifying the keywords and phrases your target audience searches, then adjusting your website and other pieces of content so that your site shows up in the results. It includes techniques such as incorporating frequently searched keywords and creating site maps.
This online marketing tactic can help your cardiology facility in a number of ways.
First, it helps people find your business. Most users only look at the top few results, so it’s important to be one of them.
Second, ranking high in search engines makes your business look more authoritative than the practices below it. The higher you rank, the more traffic you’ll attract to your site – and the more visitors you’ll be able to convert into patients.
Pay-per-click for cardiology
Pay-per-click marketing is an excellent complement to SEO because it produces quick results. While you wait for your SEO campaign to take effect, you can use PPC marketing to generate leads and drive traffic to your website. A PPC campaign helps you place your website at the top of the search engine listings for relevant keywords. The cost of PPC advertising depends on the keywords you choose, although it usually costs anywhere from a few cents to a few dollars per click. One of the main advantages of PPC marketing is that you only pay when someone clicks on one of your ads, so it can be quite affordable.
At Lead to Conversion, our team of experts knows how important it is to customize a PPC marketing campaign that’s tailored to your unique needs that will produce bottom-line ROI for your marketing dollars. We will work with you to determine a monthly advertising budget and set goals for the campaign. Once the campaign is set up, we’ll also do the work of monitoring and adjusting it based on traffic data, controlling your advertising costs while also ensuring your ads are highly visible to your ideal patients.
Social Media marketing for cardiology
Social media marketing includes anything you do to promote your practice on platforms like Facebook, Twitter, Instagram, and other social media networks.
An effective social media marketing strategy involves finding out which platforms your audience patients use and setting up accounts on those sites. Then, similar to content marketing, you create and share posts related to cardiology that offer value to people and show off your expertise.
Social media sites are also a perfect place to share your blog posts and other content.
The biggest advantage of being active on social media is that it offers you the opportunity to interact with current and potential patients. You can strike up conversations, reply to comments, and answer questions about your practice. This interaction can go a long way in building trust, which is essential for any medical practice.
Social media also allows you to utilize the power of sharing. When people share your posts or endorse your business on their social profiles, they’re recommending you to your friends. That’s extremely powerful because people trust their friends and family more standard advertisements or messages from businesses.