The Electronic Health Record (EHR) software industry has seen a deluge of new competitors. And that shouldn’t come as a surprise to companies marketing these services. Here are some marketing methods in the electronic medical record market to help you stay competitive.
In 2015, the Global Digital Health Market generated $51.3 billion. Moreover, Global Market Insights claims this industry will experience a 25.9% annual growth from 2016 to 2024.
For EHR marketers, this saturated and highly-competitive industry can be a real headache. But that doesn’t mean market saturation has to be a bad thing. Yes, it means there’s plenty of demand, but it also means there’s potential for innovative companies to scale, Here are some proven marketing methods in the electronic medical record
We constantly use them with our EHR clients. Please continue reading.
SEO For EHR companies
Each industry has its own hurdles to overcome when it comes to search engine optimization (SEO). Some have trouble getting started while others are challenged to stay competitive among the industry giants. Whatever the challenges are, it’s important that all success-driven companies partake in SEO – especially in the highly competitive healthcare industry.
Now more than ever it’s important to include rich content into your SEO strategy. For B2B healthcare companies such as EHR providers, it’s important to understand how your audience is searching for your products and services on the web and what type of information they need during each step of the Buyer’s Journey, spanning awareness, consideration, and decision. Once you know this information, you can move forward with producing and publishing effective content.
For example, if hospitals are your defined market and you know they’re searching for EHR software, make sure your website contains help content on the subject. This includes general information on EHR software, comparison guides on how your software differs from the competition, and compelling offers and call-to-actions encouraging visitors to schedule a free demo or consultation.
Additionally, evergreen content is a term used to describe SEO content that’s continuously relevant. Evergreen content attracts visitors to your site and keeps them coming back for more. It also helps to include specific keywords in your content: again, if you know your audience is searching for “the best EHR software,” include those words in the titles, pages, meta descriptions and content itself.
Pay-per-click for EHR Companies
If you use search engines on a regular basis, you’ve probably noticed the top search results often have a green “Ad” tag next to them.
These are PPC ads, and advertisers bid to place them in results for keywords and phrases related to their businesses.
The most popular PPC platform is Google Adwords, which lets you place ads in Google search results for the keywords your target audience searches. These ads operate on a bidding system, and you determine ahead of time how much you’re willing to pay for each click to your website.
If your bids for your target keywords are among the highest, your ads will appear above the organic results in search engine results when someone searches those keywords.
When you use PPC advertising, you can get immediate results. Your ads can drive traffic to your website the minute you launch them, making PPC an effective way to quickly increase traffic for your EHR company website.
You work hard to provide valuable services to your clients, and you don’t want to miss out on opportunities that can bring even more of them to your company. PPC helps you reach more of the people who are interested in what you have to offer.
Social Media Marketing For EHR Companies
If your EHR company isn’t on social media, you’re missing a huge opportunity to connect with your audience. Social media is an excellent promotional tool when used right.
In fact, 60 percent of social media users are most likely to trust social media posts and activity by doctors over any other group, according to Infographics Archive. So plan your posts wisely—make sure they are written ahead of time and offer a variety of content on your page. A social media presence expands your reach to patients.
Your EHR center should share videos, blog posts highlighting its staff caring for patients, upcoming events, and dozens of positive patient reviews.