As patients go online to search for fertility information, doctors can use educational resources and targeted keywords to convert their interest into appointments.
Over the past decade, the vast majority of consumers have come to rely on the internet as their go-to resource for health-related information. As the level of trust and comfort in using this tool has increased, the trend has permeated a wide range of medical fields — this includes even the most sensitive topics, such as fertility and reproductive health.
However, just because people are now searching for fertility-related information and treatment options via the same methods they use to buy shoes and video games, that doesn’t mean medical marketers can replicate the approach of those selling Vans and Xbox. Let’s run through some of the unique considerations that must be taken into account when marketing a fertility practice, along with some tips and tricks to improve outcomes overall.
SEO For Fertility Clinics
93% of the time Internet users start their browsing sessions on a search engine like Google. This means that if you want to reach users who are searching for information about fertility clinics in your area, your site needs to appear in the results.
You can do this by using search engine optimization, or SEO.
There are many different elements that affect your ability to rank well in search engine results, but one of the biggest is incorporating the keywords and phrases your potential patients search throughout the pages on your site.
This helps search engines understand what your pages are about, and helps them deliver your site as a result of relevant searches.
SEO also involves improving the overall experience your site provides for visitors, as well as earning links from other trustworthy websites.
Pay-Per-Click For Fertility Clinics
Many women are waiting until later in life to start families and, as a result, more and more people are looking online for fertility treatments and services. Unfortunately, unless you have a website with a robust SEO strategy that targets relevant keywords, location-based keywords, and keyword phrases while providing timely, pertinent, educational content you’re probably missing out on patients and revenue. It’s time to give your clinic the competitive edge it needs.
How can a pay per click campaign that costs money upfront increase your revenue? Once it is set up, search engine optimization is low-cost and helps improve your search rank organically. This also means it takes time to achieve the results you want. Pay per click for fertility clinics is a faster way to reach a much larger, more relevant audience. Healthcare Success is skilled in researching, building, and optimizing reproductive medicine PPC campaigns, so you can expect to appear on the top of search results for your keywords (as long as you are the highest bidder). Once your PPC campaign is up and running, you will begin to see an increase in site traffic and more leads converting into patients. Our trained staff will keep you informed with easy-to-understand campaign statistics, so you’ll know you’re getting a satisfactory return on investment.
When your business needs fast, effective improvements in brand awareness and search engine rank, we employ sophisticated PPC for fertility clinics. This helps expedite the process so you can get the exposure you want and the leads you need more quickly. We’ll bring more patients to your website, so you can continue doing what you do best: building families.
PPC for reproductive medicine launches your website to the top of the search results page by using proven strategies and techniques.
Social Media Marketing For Fertility Clinics
Your Internet marketing strategy can also include social media platforms like Facebook, Twitter, Instagram, and LinkedIn. Create accounts on sites that your potential patients may use, then share content that’s relevant to your clinic’s services.
This helps you share information about fertility, and it also allows you to establish relationships with your followers. People are much more likely to become patients if they feel they already know a company well.
Social media is a perfect place to engage with people, especially if you share posts that encourage interaction by asking questions or for users to share their opinions or experiences. Then, when your followers comment or respond, you can engage in conversation.
Many users also leave reviews on social media platforms, and this can also be an advantage to your clinic. Responding to both positive and negative online reviews shows your followers that you care.
By thanking commenters for positive feedback, you show that you’re accessible. And by quickly addressing issues that pop up in negative reviews shows, you show that you’re committed to helping your patients – and that you aren’t trying to hide anything.
Beyond these options, you can also run paid social media advertisements to expand your online presence and reach new users.