Are you selling as much medical equipment as you’d like to? If the answer is no, the solution lies in targeted medical device digital marketing services.
Gone are the days where you can rely on your market share or on referrals to drive equipment sales—71% of commercial buyers begin their research with generic Google searches, and 62% say they can finalize their purchase selection criteria based on digital content alone.
Point-blank, if you want to connect with today’s doctors and healthcare buyers, you need an omnichannel marketing strategy that meets your audience at every touchpoint in the online buyer’s journey.
We know how to do just that for your company. If you want to sell more medical equipment while optimizing your marketing costs and increasing revenue, Here’s how we can help.
SEO For Medical Devices
Search engine optimization (SEO) is a great way to market your medical devices. SEO is the process of boosting your website’s ranking in the search results. This is done by optimizing your website.
Many businesses strive to be on the first page of results. This is because seventy-five percent of people won’t go past the first page of results. If you aren’t on the first page of results, people won’t see your website.
This will cause you to miss out on potential leads. By using SEO as a part of your medical device marketing strategy, you can help your website get to the first page of results and capture these leads.
Pay-Per-Click For Medical Devices
Pay-per-click advertising is an excellent strategy for marketing medical devices. PPC ads appear at the top of search results, above SEO listings.
PPC ads are triggered by keywords. This is another instance where you’ll need to use long-tail keywords. Your long-tail keywords will drive in more credible leads for your business.
Once you know your keywords, you’ll need to bid for your placement. The amount you are willing to pay each time someone clicks on your advertisement is your max bid. You’ll need to determine how much you are willing to pay and set that amount.
It is important to remember that your bid can be changed at any time. Once you set this amount, you’ll get your placement. Your placement is determined by your maximum bid as well as your quality score.
Once you have your placement, you can begin running your campaign. One of the best things about PPC is that you can see immediate results. As soon as you start your campaign, you can see how successful it is.
PPC is a great way to get people or physicians to pick your medical device over the competition. Many doctors search for specific medical devices or device services, so you want to ensure that you are the first results they see.
You will draw in more qualified leads by utilizing PPC. In fact, 65% of all high-intent searches result in clicking on a PPC ad. People who are closer to making a decision are more likely to click on your advertisement.
By utilizing PPC as a part of your medical device marketing strategy, you can get a leg up on your competition. This budget-friendly option enables you to reach visitors first and draw them in before they go to the organic search results. By utilizing PPC, you’ll be able to gain more credible leads and conversions for your company.
Social Media Marketing For Medical Devices
it might seem a bit odd to market your medical devices on social media platforms, it is not only justifiable but quite logical.
Make connections with your target audience and others on the many different social media platforms and your sales figures will spike.
And Even if you do not directly connect with everyone in need of your medical device, the one thing for sure you will definitely Put your company name and value offering out there for everyone to see.
Examples of social media platforms:
Post informative, helpful, and insightful content to social media and you will build you a community. And that only can be transformed into dollars. And we help you build that bridge.