With so many different businesses in the healthcare industry, it’s important that yours stands out. Especially in the world of mental health, word-of-mouth marketing can drive people to your facility – but what if no one is talking about your practice? You can’t build a business from word to word alone.
In order to reach the right people, you’ll need a digital marketing strategy that will target your audience. Digital marketing for mental health services will offer the proper information to your target audience so they can inform others who are in need of your psychological care or utilize it themselves.
Below are the steps we follow to make you reach your targeted patients locally and globally.
SEO For Mental Health Professionals
SEO is a marathon-paced endeavor, but statistics show that when done correctly, Search Engine Optimization for mental health professionals can provide a steady flow of targeted traffic and leads for your practice indefinitely. Who doesn’t want in on that action?
SEO isn’t exactly rocket science, but it does require patience and persistence in terms of optimizing your site and advanced knowledge of what works and what doesn’t in terms of coding, content, and backlinking.
And all this will be monitored closely and produced by our SEO professional team.
The main areas needing to be addressed for SEO should include:
- Analytics and Google Search Console setup
- Keyword research
- Title optimization
- Meta description optimization
- Alt tag optimization
- Optimization of relevant content
- Anchor text
- Headers and footers
- Consistent content creation (new web pages, blog posts, and articles)
- Inbound links from the third party site
Of all the digital marketing channels we’ll be covering in this article, SEO is, without question, the #1 channel for producing both the best ROI from your marketing dollars and acquiring new patients for your practice.
Pay-Per-Click For Mental Health Professionals
Pay-Per-Click Marketing is a must-have if you have a newer website or are looking to shore up leads from online marketing in short order.
Unlike SEO which can take months or weeks depending on the area that’s being worked on, to start seeing results from your efforts. (with all this, SEO is still a must-do step)
But with Paid Search Advertising for behavioral treatment centers offers the ability to start running ads in a matter of days on platforms such as Google, Bing, Yahoo!, Facebook, Instagram, and LinkedIn. This is fantastic for getting immediate targeted traffic to your site but comes at a cost.
As the name indicates, you “pay per click”. Every time someone clicks on your ad, it will cost you “X” number of pennies or dollars for each click. This can get seriously expensive, especially for the mental health/behavioral healthcare vertical. So…your organization needs to be ready to double the budget a bit if you get into the PPC game.
The good news is, when PPC is done correctly, it can be very rewarding in terms of return on investment for your marketing dollars and can provide strong returns. The only caveats are you absolutely must set up stellar ad campaigns and keep an eye on matching options, keyword targets, etc. and closely monitor analytics to make sure your campaigns are producing the type of ROI you’re seeking.
Social Media For Mental Health professionals
Social media marketing is a phenomenal place to spend time and marketing dollars to promote your mental health practice and do so to the masses at a level unmatched by other digital marketing tactics.
With Facebook, Twitter, and Instagram, social media sites where you can share all types of information ranging from mental health awareness to events to PR announcements and beyond. It’s also a great place for you to build your follower base and advertise to specific target audiences in a laser-focused manner.
And just like organic SEO & PPC, social media channel marketing for treatment facilities has proven to provide new patients each and every month when executed properly.