Big cancer centers get all the attention. Stand out in the marketplace with a targeted brand and cancer-care message.
marketing oncology care and hematology services work. Currently in-market with several cancer centers and oncology/hematology providers, we also know that what works best for implementing effective oncology marketing strategies is what works best in cancer care: experience, know-how, and a scientific approach.
As the big-name providers market more actively and successfully, oncologists and practices are recognizing they need to market to compete and thrive. But they don’t have the experience or support to plan and implement effective strategies.
And here where we can help carry out oncologists in the digital world, throughout our own and consistent Digital marketing strategies.
Below are the steps we represent to take advantage of your big portion in the digital world.
SEO For Oncology Digital Marketing
SEO helps your site appear higher in search results for keywords and phrases related to your practice. Considering that sites that rank in the top three spots receive more than 50% of clicks, this is extremely important.
When your site ranks higher in search results, more people will be able to find and contact your practice. Plus, your site will appear more credible when it appears above your competitors.
Increasing your site’s rankings in search results can also boost awareness of your practice since more people will be able to find your site.
Even if someone doesn’t immediately schedule an appointment, they will be more likely to remember your practice when they are ready to make a call. They may even recommend your practice to friends and family members who need your services.
SEO targets people who are already searching for your services online. This means that the people who visit your site will be more likely to need your services and ultimately become patients.
Pay-Per-Click For Oncology Marketing
Since everyone is going online first to research cancer information either for themselves or a loved one, it’s important to have your oncology practice front and center to be able to connect with more patients and get them the help they need.
Therefore, have you ever checked to see where your oncology practice shows up in search engine results? And if so, are you high enough in them to get noticed by your potential patients?
Partnering with a renowned oncology PPC management agency like us gives you the opportunity to stand out from your competitors by using specific keywords that target qualified leads and make you more relatable for those that need to beat cancer before cancer beats them.
And the fastest, most efficient way to gain exposure and bring people into your oncology practice is by implementing a solid PPC strategy that perfectly complements your other digital marketing efforts. But if you don’t know where to start, our oncology PPC management company can help. With our company, we partner you up with dedicated oncology PPC professionals that know how to effectively implement SEO strategies by using informative, eye-catching ad copy that amplifies your business and marketing message. But we don’t stop there- we will then optimize your website’s landing pages to make sure that those clicks convert into real dollars through booked appointments and giving patients what they need to improve their quality of life and last longer in it.
Social Media For Oncology Marketing
The first step, of course, is to ensure your oncology practice has its own standing on social media. Create separate Twitter and Facebook accounts that focus solely on the endeavors and news related to oncology (Instagram and LinkedIn are other potentially worthwhile platforms to create as well).
Once you have your profiles established, here are a few tips that can help you promote your practice on social media.
- Show your hospital’s technologies and offerings
Patients like to know that the cancer care they’re receiving is not only cutting edge but also backed by evidence and data. You can educate your patients on the latest technologies and approaches your oncology team implements through social media.
Whenever one of your oncologists publishes an article, promote that piece heavily on social media. If your hospital has just been awarded funding for cancer research or has access to a new form of treatment not typically found in the area, promote it on social media.
In other words, consider social media to be your modern-day press release. When something new and exciting is happening with your oncologists, you want to make sure the world takes notice.
- Share some of the patient’s stories.
Promoting the latest technologies your team uses is a great hospital marketing strategy. However, keep in mind that your audience responds to stories. They want to be moved and inspired. Particularly if they are cancer patients (or family members of a patient), they want to read stories that evoke empathy.
This isn’t an elaborate testimonial, necessarily, where the patient speaks highly of the care received at your hospital. Rather, these stories follow the journey of your patients as they struggle and thrive through their cancer battle.
These stories talk about the patients’ history, the months and years that led them to your hospital. It takes the viewer through the realities of cancer care – including the treatments, the support of doctors and staff, the devotion of family members and friends.
- Use social media to promote upcoming events
People go online to devour health-related information. That’s why it makes sense for your hospital to host events, seminars, and webinars to answer questions or concerns about cancer care in the 21st century.
Social media serves as one of the most efficient ways to get the word out about these upcoming events.
Not only will this strategy likely grow attendance, but it’ll show your readers how invested you are in your community.