Orthodontics marketing can be overwhelming, and that is why we have created a system that will attract dozens of new patients to your practice every month.
Before you say anything, we know you might get most of your patients via referrals (general dentists and current patients).
But there is a huge opportunity for you to attract patients who have either moved into your area or have not gone to a dentist in years. This demographic will search the internet when looking for an orthodontist.
If you are not found in the top 3 spots, you will get no calls from the Internet.
Web Design For orthodontics
Most orthodontists understand the value of a website, but how do you know if your website is as effective as it could be? Some simple considerations can make a big difference in converting your website visitors into new patients for your practice.
First, make sure your website is built with responsive design, which means your site adjusts to fit the screens of different devices, including desktops, tablets, and smartphones. In 2019, according to Google, 64% of searches for dentists were done on mobile phones. If your site doesn’t immediately load, or it’s difficult to read on a mobile device, a potential patient will click away. Your website should also be easy to navigate with a prominent phone number and physical address. Consider other features that save time like a button to book an appointment, a page for FAQs, or a place to call out your weekend hours and emergency contact information.
Think about the digital patient experience as an extension of your in-office experience. A visit to your website should achieve the same objective as someone who walks into your office for the first time. Having a website with a user-friendly design, as well as content that is helpful, simple to consume, and differentiating will improve your ability to attract new patients.
SEO For Orthodontics Marketing
A missed opportunity for many orthodontists is SEO (Search Engine Optimization). People searching for a local business, including orthodontists get on google. Many times these people are ready to go, and just need to find the one they feel comfortable with, and that could be you!
Another important element to keep in mind is consumer behavior. Orthodontics is not an impulse decision. It’s one that people will do some research to feel confident they are making the right decision. Because women (and mothers) make 85% of household decisions, they will be the ones searching in google for orthodontists and reading the information on your website.
If your Orthodontic content answers their questions, and they like what they read on our About page, you have a good shot of getting the phone call. If you have a website that is outdated, hard to navigate, with no before-and-after images to show your results, they will hit the back button in less than 30 seconds, and go to one of your competitors who may have a better website.
Meanwhile, all of this can only happen by using the right keywords.
Keywords are what google uses to rank your website on the first page.
And by knowing the right keywords you can add only beneficial content.
Meaning your blog’s content and others.
And what an SEO expert does is seek out the most common keywords used in orthodontics Google searches, and apply it to your site, which might be through content, such as your blog posts or other tactics.
Pay-Per-Click For Orthodontics Marketing
If there’s ever an opportunity to convert a lead quickly, it’s when a potential patient is actively looking for your services. PPC campaigns are designed to drive prospects to your website when they search for keywords like “orthodontist near me” or “braces for kids.”
If you’re using the right PPC tactics for your practice (bidding on the right keywords, investing the right amount into your budget, creating high-quality ads, etc.) you can expect that your listing will move closer to the top of search results, making it easier to bring new patients to your practice when they’re ready to use your services.
Running PPC advertising together with other digital marketing tactics like social media marketing, online reputation management, and a well-designed website can help you generate more business for your practice.
Social Media For Orthodontics Marketing
Most orthodontists understand that social media is important for building engagement around their brand, especially in their local communities. However, many of the doctors we talk to either are not familiar enough with these platforms to make them part of their daily routine, or they’re not sure how to determine whether their social media activity is effective. So, let’s break it down.
Platforms like Facebook and Instagram are the most popular social platforms for orthodontists to reach their target patients. When choosing which ones to use and when consider the content that works best on each platform and avoids repeating the same content on both.
Both platforms can help to humanize your practice (showcasing the people on your dental care team and providing a glimpse of your office atmosphere and culture), which ultimately helps patients feel more comfortable coming in for an appointment. You should, however, be careful not to include patients in your photos and videos unless you have their written consent, as this could lead to a violation of patient privacy.