Physical Therapy is a highly competitive industry but also one of the most important in healthcare. Just throwing together a website and a Facebook page somehow not really enough in this day and age. You are offering a service that helps people get their life back, it’s life-changing, there is a way to not only gain an online presence in today’s market but to actually connect with your prospective patients, throughout building an online community, and many other communicative ways.
How can this be done? How can you build trust with your potential customer base who are in dire need of physical therapy? Why should they go to you as opposed to the dozens of other physical therapy centers? Let’s go over the basic strategies that can put you at the forefront of your local competitive market and even build a global market.
SEO For Physicians
Search Engine Optimization (SEO) is the process of improving your website so it shows up in search engine results.
These improvements include “optimizing” your site in lots of different ways, like streamlining the back-end HTML code, adding specific keywords to your pages, and earning links from other websites.
And Streamlining your code makes your site load faster. It also helps search engines easily “read” your site so they know when to show you in different search results. That makes it easier for your target audience to find you as they’re on the road to search for the best recovery.
Using keywords is equally important since they tell search engines when to show your site. So if you use the keyword “Physical Therapy in [your city]” on your site’s homepage, Google will show your site in search results when someone searches for that keyword. That qualified traffic then goes to your site, where you can turn them into new leads.
Like this article you are reading right now, it’s based on our SEO and keywords searching.
Last, earning links from other websites shows search engines that you’re a trustworthy source of information in your industry. You can get links from news publications, industry blogs, medical journals, universities, and other outlets that all help you beat your competitors in search results and only use keywords that generate more traffic, instead of through useless content.
Pay-Per-Click For Physicians marketing
When people are desperate to find a physical therapist that can help them relieve their pain and get their full mobility, then the first place they go to is the internet to find a physical therapist that they trust.
If your physical therapy practice is not on the first page of the search engine results, then potential patients are unlikely to find you.
Most people who are looking for a trustworthy physical therapist in their area who can effectively diagnose and help them get back into shape go online to find referrals, whether that be through WebMD, HealthGrades, a social media network, or a respected physical therapy practice association.
And the fastest, most efficient way to gain exposure and bring people into your physical therapy practice is 9by implementing a solid PPC strategy that perfectly complements your other digital marketing efforts.
But if you don’t know where to start, our physical therapy PPC management company can help.
We provide you with dedicated physical therapy PPC professionals that know how to effectively implement SEO strategies by using informative, eye-catching ad copy that amplifies your business and marketing message. But we don’t stop there- we will then optimize your website’s landing pages to make sure that those clicks convert into real dollars through booked appointments and helping people get back to their normal activities while being pain-free.
By partnering with a renowned physical therapy PPC digital marketing management like us, you can stand out from your competitors by using specific keywords that target qualified leads that make you more relatable for those that need your expertise in diagnosing and treating people with their mobility issues.
Social Media For Physicians marketing
You’re probably somewhat familiar with the various social media platforms (in fact, you’re likely already on one). We definitely recommend being present on Facebook and Twitter at the very least; if nothing else, this will help boost your visibility on search engine results pages (SERPs). But some social platforms are better than others when it comes to reaching certain audience segments—so depending on who your target audience is, you may want to prioritize your time (and money) in certain places. Here are the details on some of the bigger social sites:
Facebook allows users to like, comment on, and share photos, videos, articles, and status updates—and it appeals to a wide audience. In fact, as noted here, “Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population!” It’s also highly personal and often reserved for friends, family, and acquaintances. In other words, it’s a place where people typically post about the more intimate details of their lives. If you really want to get to know someone, look at his or her Facebook page.
For physical therapy private practices, having a Facebook page is essential. Getting patients to follow your business on Facebook has a lot of benefits. Facebook makes it super easy to share content, which is perfect for clinics that invest in maintaining a blog or making their own videos. However, because Facebook typically revolves around more personal user experience, the type of content you share should speak to that—which means it should cater to your current audience and the patients you want to attract. For example, if you treat a lot of athletes and want to showcase your sports medicine expert, a video demonstrating pre-game stretches to avoid injury will perform a lot better than a post about staying fit in your senior years.
Whereas Facebook acts as a scrapbook of cherished memories, Twitter is more focused on the quick conversation. Each post (or “tweet”) has a 280-character limit, which means it has to be punchy and to-the-point. And although Twitter’s lack of seamless integration with YouTube makes sharing videos directly from the platform difficult, you can upload videos directly to Twitter to make them easier to share (or “retweet”). Twitter’s user base also skews younger: nearly 63% of users are under the age of 35 as of 2020. And because Twitter users come to the platform to engage with others about hobbies and special interests, they’re far more likely to retweet and share videos that relate to those interests.
To build up your audience, Castin recommends getting “the attention of others you admire by tagging them in your Twitter posts. Want to give a shoutout to another clinic owner or therapist you think would benefit from reading your article? Include his or her handle in your post.” You may find that Twitter is a better time investment when you use it to build connections with other industry professionals. If you find that your target audience is on Twitter, however, you have the benefit of cheaper ad space compared to platforms like Facebook and Instagram.
Instagram can be an excellent venue for showcasing these moments. It’s an image-based social network, which means every post needs—you guessed it—an image. And in the case of PT practices, those images are most effective when they:
- align with your clinic brand,
- showcase your clinic culture, and
- are visually appealing.
But Instagram’s biggest benefit is, by far, its hashtag function. While it’s certainly not the only platform to use hashtags, it’s the only one that’s really gotten it right. (Platforms like Facebook and Twitter use them too, but the experience is far less intuitive.) Users can follow certain hashtags (e.g., #basketball) which means any popular posts using that hashtag will automatically appear in their feed—even if they’re not following the account. Users also frequently browse hashtags, so if, for example, you post a picture of your staff volunteering at a local Ironman event, you could use #PhoenixIronman to gain visibility among those who are interested. The biggest takeaway here is that the more niche your hashtag is, the smaller the audience it’ll have—but you’ll also be competing with fewer posts for the top spot