Having a strong digital marketing plan can make a world of difference for your business, yet 49 percent of businesses don’t have a clear digital marketing strategy. These businesses are missing out on the opportunity to gain valuable traffic, leads, and conversions for their business.
If you’re one of those businesses, it’s never too late to start creating a digital marketing plan.
Below, we’ll discuss the top three digital marketing methods for psychiatrists that we often use to help the psychiatrist practices have a strong online appearance.
Digital Marketing Services for Psychiatrists
SEO For Psychiatrist
Your website is the heart of your digital presence. You will always drive traffic back to your site. With search engine optimization (SEO), you can help more people find your psychiatrist website.
SEO is the process of optimizing your site to rank higher in search results for keywords and phrases related to your practice. The goal is to get your site to rank on the first page of results.
The first step to optimizing for SEO is choosing keywords for your page. When users conduct searches, they use keywords to find relevant search results. If you want to connect with people interested in seeing a psychiatrist, you must choose the right keywords.
Conducting keyword research will help you find relevant keywords for your site. Focus on long-tail keywords, which are keywords that contain three or more words. These are specific keywords that direct valuable traffic to your site.
SEO is valuable for helping your practices’ website appear in relevant search results. You’ll help connect business with leads that are looking for a psychiatrist. It’s a great way to expand your clientele.
Pay-Per-Click advertising for Psychiatrists
Pay-Per-Click (PPC) advertising helps you obtain leads that are looking for the right psychiatrist. These paid ads appear at the top of the search results to draw in leads. They are tagged with the word “ad” to indicate paid content.
With PPC, you select the keywords you want to trigger your ads. You’ll want to stick to long-tail keywords for these ads too. Long-tail keywords are better for your advertising campaign because they attract more valuable leads.
These keywords also keep your cost-per-click (CPC) low. You want a low CPC so you can get more clicks for your budget.
Once you have your keywords selected, you’ll bid for your ad’s placement. Your placement is determined by your maximum bid and quality score.
PPC is budget-friendly too. You only pay when people click on your ad. Your psychiatry business will never pay for impressions.
This means your budget is going towards leads interested in using your services. It’s beneficial to your practice because you will make every dollar count and obtain valuable leads in the process.
Social Media Marketing for Psychiatrists
Social Media Marketing offers advanced targeting options that allow you to expand your online presence, reach more clients, and maximize your marketing budget.
Social media platforms are some of the most popular websites on the Internet, so when you use these channels to market your practice, your audience is ginormous. With 2.2 billion users on Facebook alone, you’re essentially marketing to one of the largest audiences possible.
However, you have numerous options to target your most qualified audience, which can help you reach more clients and increase overall revenue.
Benefits Of Social Media for Psychiatrists
- It’s cost-effective
Social media marketing is one of the most cost-effective marketing strategies available. Why? All social media platforms are free to use. That means you don’t have to pay a cent to create Facebook or Twitter profiles for your practice. You don’t have to pay to post, tweet, or post a story.
The only time you will pay, however, is if you decide to advertise on social media.
Even if you use a channel’s ad platform, you still won’t break the bank. That’s because you pay per click or per impressions instead of paying for space
- It expands brand awareness
Billions of people log into their social media accounts every day — mindlessly scrolling until they find something that catches their attention.
When your practice becomes a personality on social media, you’ll build your brand’s awareness — and it’s relatively simple.
In order to expand your brand awareness on social media, you’ll need to share beneficial, informative posts, photos, and videos to catch your followers’ attention.
You’ll also want to keep in mind that one of the goals of social media is to get your followers to share, comment on, and simply interact with your posts so that their followers also see your posts. In order to accomplish this goal, it’s crucial that you post unique information that isn’t overshared, custom graphics that are specific to your practice, and ensure that you post often.
- It helps you become a leader in your industry
Utilizing social media, helps you to become a leader in your industry when you share and provide followers with the right information.
For example, if you post a blog post from your website that outlines tips for choosing the right therapists, readers know they can look to you for information.
When you provide beneficial information instead of only providing promotional content, your followers will start to see you as a leader in your industry.
The key is to not be overly promotional on your social accounts, but rather aim to be helpful.
- It allows you to connect with your audience
Most social media platforms including Facebook, Instagram, Snapchat, and Twitter have a direct message feature in which you can directly communicate with your audience.
Let’s say someone that saw one of your posts on Facebook has a question about your services. Social media provides them the opportunity to directly message you to get the information if they would rather not spend time calling.
It’s a great way to provide fast, easy service and can make you stand out among your competitors. Potential clients will also appreciate it because it can be quicker than waiting on the phone line.
You’ll want to be sure that you respond within a timely manner though, or your clients will think you’re unresponsive — which can actually have a negative impact on your practice.