How to Promote Your Website 1

The website is the office of a company on the internet. Companies that want to create a corporate structure must have a website. In addition, more than 80% of people who want to buy a product or a service, search the company online. Users can visit a website in different ways. A significant number of users access the companies’ website via search engines using keywords.

The more traffic you attract to your website, the more companies you can reach. There are many different channels that you can promote your website through. If you focus on only one area, you may not be able to reach your  entire audience . Here are a few suggestions on how to effectively promote your website;

Search Engine Optimization (SEO)

It is a whole of strategies to get your website a higher ranking in search engines by making your website visible. These strategies allow you to organize your website according to the rules of Google and other search engines.

Why is it Necessary?

  • You should be at the top rankings of the search engine results page (SERP).
  • Over 93% of Internet users access websites via search engines.(99firms )
  • You can drive organic traffic to your website via search engines.
  • You can increase your number of visitors by getting ahead of your competitors.

What needs to be done?

SEO studies are strategies that should be carried out in detail. You should find and edit the errors on your website. You should perform your on-site SEO work in accordance with the rules of search engines. You should take steps to promote your website outside the site as well. You should conduct regional and general SEO work. You should manage your website in accordance with the ranking criteria of search engines.

Email Marketing

You can communicate with your previous customers via email again. You can inform your users of your campaigns via e-mails and strengthen your network.

Why is it Necessary?

  • It allows you still keep in touch with your previous customers.
  • You can make your customers feel special.
  • You can inform your customers about your campaigns.
  • You can promote your company directly to your target audience at very affordable prices in a digital environment.
  • By placing a link to your website, you can get your users visit your site again and generate more traffic.

What needs to be done?

For email marketing, you should create content that includes special campaigns for users who are your previous or potential customers. From here, you can direct people to your website and to your products and therefore promote your site.

Google Ads (Pay Per Click)

Google allows you to create effective advertising campaigns. You can reach your target audience by creating special advertising campaigns for your company on Google. In these campaigns, you pay per click. That is, you pay as users click.

Why is it Necessary?

  • You can attract more traffic to your website via Google Adwords.
  • You can directly address the users searching on the keywords you set.
  • You can advertise your products and services to users at the top of the Google results page.
  • You can create effective advertising campaigns on a low budget.

What needs to be done?

Determine a group of words that have a reasonable cost per click and are competitive through which you can get effective results by competing in keyword analysis. Identify the time and other details that your ads will appear. Then, redirect to a welcome page that is suitable for the ad text so that people find what they are looking for on your website and stay on the site.

Social Media Channels

One of the most effective areas where you can promote your website is social media channels. Websites can easily attract visitors through social media applications.

Why is it Necessary?

  • You can attract customers who follow you on the social media application to your website.
  • You can get free and natural traffic through different social media channels.
  • You can easily attract people directly from your target audience to your website.

What needs to be done?

Determine your preferred social media application. Then, produce content that is suitable for the preferred social media application. Create content that will impress people by acquiring followers. Easily attract people to your website through the content you create. Give links to your website and pages through your posts.

Promotional Articles

With successful promotional articles, you can attract people directly to your website. Your target audience can be your customers by accessing your website through the promotional articles that they see in different channels. You can promote your brand and website on reliable websites.

Why is it Necessary?

  • You can acquire powerful references for your website.
  • You can promote your website in channels with more visitors.
  • You can make people visit your website naturally.
  • You can attract the attention of search engine bots.
  • Your attraction may increase as the performance of your strong connections increases.
  • You can easily promote your products and services in neutral environments.

What needs to be done?

Create long and high-quality content related to your products and services. Show the content you create in successful platforms. Make your website get more traffic through the content you used in these successful platforms. Create neutral content, but don’t forget to give a referral link to your website. Powerful white papers create a good brand image and attract more visitors to your site.

Youtube Videos

Youtube is seen as the second largest search engine in the world after Google. That’s why, you can also share videos on Youtube to promote your website. Let us  remind you that with these videos, you can attract many more users to your website.

Why is it Necessary?

  • It is one of the most developing promotional channels in recent years.
  • You can enable users to get to know your products and services by watching the videos.
  • You can enable people who do not like to read long articles to get to know you and visit your website.
  • You have a chance to earn money as your videos are watched.
  • You have the chance to reach millions of people every day.

What needs to be done?

Open a Youtube channel. Create quality and original video content related to the products and services on your website. Share the videos that will attract attention according to a certain plan. Draw a profile that will be constantly active. Then, give direction to your website on the description of the videos you created. This process will make people reach you more.

Remarketing

You can show your ads by creating a cookie on the computers of users who have visited your website once. Thus, even if users visit different websites, they see your ads. Thanks to these ads, they value your brand more.

Why is it Necessary?

  • You can create the perception that you invest largely on advertising.
  • You can reach people who have visited you once and attract them to your website.
  • You can create a perception that you are a bigger brand.
  • You can increase traffic to your website.

What needs to be done?

Create a custom code for users who visit your website. Add the code you created to users’ computers. The code you add creates a cookie on the users’ computer. Then, have users revisit your website. Thus, increase the recognition of your products and services.

Blog Posts

Blogs are among the most visited sites in the web world in recent years. By writing your articles on different blogs, you can attract the visitors of popular bloggers to your website.

Why is it Necessary?

  • You can advertise your website on popular blogs.
  • You can benefit from people paying attention to personal experiences.
  • You can get the support of influencers.
  • You can create articles that will reach your target audience directly.
  • You can direct people to your website through different channels.

What needs to be done?

First, find a blog site. Make a deal with a popular blogger. Then, create quality content on their blog. Promote your products and services by writing as a guest blogger. Include a link to your website on content created by your blog post or content created by the blogger.

Press release

It is to announce a newsworthy situation about your brand on various channels. You can announce important details and news about your brand on the online press with press release.

Why is it Necessary?

  • You can easily promote your products and services.
  • You can easily access your target audience.
  • Using interesting content, you can attract users directly to your website.
  • You can announce news and innovations related to your brand to people.

What needs to be done?

Find an interesting detail about your brand. Prepare a press release introducing this interesting detail. Publish press releases in different areas. Do not forget to add your email address to these press releases. In this way, you can directly reach your target audience.

Forums

Popular forum sites related to your industry are very effective channels to promote your website. You can directly reach your target audience online in related categories through these sites.

Why is it Necessary?

  • You can reach your audience for free.
  • You can carry out advertisements without making users notice.
  • You can get links to your website that will remain valid for a long time.

What needs to be done?

Identify forums that will benefit your website. Find categories on these forums related to your services and products. Interact with people on the forum. Make comments about your brand and provide people links to promote your brand. Through this process, you can drive effective traffic to your website via forums.

Last Words

When you cannot draw organic traffic to your website, other work you do on your site is not important. That’s why you need to carry out strategies that can drive more effective traffic to your website. An important part of these strategies requires special expertise.

You can appeal to more users by promoting your website in the ways I have specified. Do as many diverse promotional work as possible and try to attract visitors to your website through different channels. 

Do not distinguish website promotion strategies as important or not important. Give importance to any kind of work that will add value to your website.

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