Clickbait in the most basic sense, refers to a deception to make the users click on an article or advertisement. The title placed on a content generally appears to be not fully meeting the content in order to collect more traffic. News portals and similar sites use this method frequently. Since the main purpose is to earn clicks, they can do all kinds of cunning on this road. Articles containing clickbait usually contain 100-200 words because the title does not meet the content.

In this technique, factors such as shortness and simplicity are taken into account while creating the title. While writing the title, it is the main aim to give a sensational and magazine-like headline. Clickbait is basically a manipulation based marketing and click acquisition technique. While creating internet traffic, a click-based strategy is actually one somewhat based on lies.

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