CPC is an abbreviation of Cost-per-Click. In Adwords and Adsense offered as Google services, it is the amount paid or collected when the advertisement is clicked by the user. Advertisers set the CPC in the process of creating a campaign. Advertising costs change according to these CPC unit prices. This amount can also be expressed as the amount corresponding to a click. The CPC model is usually a model that allows marketers to place ads on an online platform and to pay every time a user clicks the advertisement.
Actual CPC is the final amount you are charged per click. It is usually cheaper than the maximum cost-per-click bid. Because in the case of many factors and features being positive, Google lowers your costs per click much further. Actual cost per click is generally less than maximum cost per click.