SMS marketing refers to the use of text messaging (SMS) as a tool in marketing and marketing techniques. SMS marketing is a marketing and communication method that is generally conducted on the basis of permission by sending reminders through optional messages. In this method, all texts should fit into 160 characters. SMS marketing must be implemented correctly. In this way, expected efficient results can be obtained instead of spam. SMS marketing is generally carried out on a permission basis, with less cost.
SMS marketing can be used by gyms, educational institutions, restaurants, e-commerce sites, municipalities, politicians, retail and similar businesses. This marketing method, which is carried out by sending SMS to users, is less costly and easier than other marketing practices.