Social media marketing is a marketing method that uses social media tools. Today, it is considered as the most effective marketing technique compared to other methods. Social media marketing includes defining, sharing and advertising a product or service on social media networks. In addition to this, it is a marketing method that increases brand awareness and recognition.
The traditional marketing methods do not provide full access to the target audience. The reason why social media marketing is preferred nowadays is the possibility of reaching all of the target audience. Another important reason is that it can provide a two-way interaction in a very short amount of time. Factors such as full access to the target audience and speed make social media marketing more favourable and attractive than any other technique.