The main purpose of Twitter, which is a social media site, is to enable people to communicate and interact with one another. It also has other purposes such as enabling people to share their thoughts and making their voice reach a large audience. Today, people also use Twitter to follow news, follow people who produce content they like, and communicate with friends.
In addition to these personal uses, large companies and marketers can use Twitter for PR works and increasing customer satisfaction. In this way, they can reach larger and wider masses. After the development of the concept of social media, the importance of the sites that make up the social media has increased. Twitter is seen as one of a limited number of these sites. Individual users often share their thoughts about a certain topic, a picture, video or song they like, while companies and marketers use it for advertising and with the purpose of reaching large audiences.