Video marketing is a marketing method that is used to help you achieve your goal and in which video is used as an intermediary. These goals include; promoting your brand, product or service, increasing interaction in digital and social fields and goals as such.
If video marketing is treated of, sooner or later the issue of Youtube comes up. Because, Youtube is the second largest search engine in the world. That’s why it is really important that the videos you will use in marketing are uploaded to Youtube correctly. Your videos shouldn’t be limited to this and should also be shared on other social media tools. Compared to other methods, there are two reasons why video is preferred. The first one is that customers find video more reliable and the second reason is the fact that the product seen in the video gives the impression that it is a product worked on, not random.